Project Manager Marketing Analytics (ID 2139)

Main Responsibilities

• Analytics & Tracking:

  • Own the setup, governance, and continuous improvement of Google Analytics 4 (GA4) and Google Tag Manager (GTM) across our properties.
  • Ensure accurate tracking, data quality, and event taxonomy so that stakeholders can rely on our reporting.
  • Collaborate with developers and marketers to implement and QA new tags, events, and conversions.

   

  Performance Reporting & Dashboards:

  • Build and maintain automated reports and dashboards (Looker Studio, Power BI) that provide clear, actionable insights.
  • Translate complex data into concise narratives and recommendations for marketing and sales, and leadership.
  • Monitor key KPIs (traffic, engagement, conversions, ROI, ROAS) and proactively highlight risks, and opportunities.

   

  Paid Media Analytics & Audience Management: 

  • Partner with paid media specialists to define, build, and maintain key audiences for acquisition, remarketing, and retention campaigns.
  • Support campaign measurement, attribution, and testing to optimize performance and budget allocation.

   

  SEO & Organic Performance:

  • Conduct keyword gap and performance analyses using analytics and SEO tools.
  • Use data and business intelligence to inform on-site and off-site SEO strategy, content priorities, and technical improvements.
  • Provide regular reporting on organic search performance and recommendations to improve visibility and conversions.

   

  CRM & Salesforce Reporting Support: 

  • Support the team with Salesforce reports and dashboards to connect marketing activity to pipeline and revenue outcomes.

   

  Data Quality, Compliance & Best Practices

  • Champion data quality, consistency, and documentation across marketing analytics.
  • Support adherence to privacy, consent, and tracking regulations in collaboration with legal/IT as needed.

Main Requirements

• Education: Bachelor’s degree in business, marketing, data/analytics, computer science, or a related field; or equivalent professional experience (5+ years). 
• Experience:Proven hands-on experience in a digital marketing analytics or marketing performance role.
• Analytics Tools: Strong practical experience with Google Analytics (ideally GA4), Google Tag Manager, and Looker Studio / Data Studio.
• SEO: Solid understanding of on-page and off-page SEO best practices and how to measure their impact.
• Data Skills: Comfortable working with large datasets, segmenting audiences, and performing basic analysis in Excel/Sheets or similar tools.
• Communication: Ability to explain complex metrics and findings in clear, non-technical language to stakeholders at all levels.